Bringing a vibrant and playful pizza experience to Oxford, NC, Nelson’s Pizza House was designed as a fun, versatile brand with strong appeal to a younger audience. The identity balances the traditional charm of an Italian pizzeria with the cultural influence of its Latin ownership, using bold textures, dynamic colors, and expressive design elements. With built-in opportunities for merchandise like shirts, stickers, and more, the brand is crafted to be both engaging and highly marketable.