“Design is the silent ambassador of your brand.”
– Paul Rand
About Me
My journey into the world of design started with a love of cars. As a high school student fascinated by automotive design, I poured my passion into my senior project—sculpting a clay model of a car and presenting on the evolution of automotive aesthetics over the decades. However, my creative vision outpaced my aptitude for math, leading me to shift gears and discover graphic design—a field where form, function, and storytelling collide. While my aspirations in automotive design may have taken a backseat, my love for cars remains a part of who I am, now expressed through hands-on tinkering in my free time.
My goal is to continue pushing the boundaries of design, treating each project as an opportunity to solve problems, tell stories, and create visually engaging experiences that resonate. If you’re looking for a designer who blends strategic thinking with creative execution, let’s connect. I’m always excited to collaborate, explore new ideas, and bring brands to life through thoughtful, purposeful design.
Design Philosophy
Influenced by legendary corporate designers like Paul Rand, Lou Dorfsman, and William Golden, my approach to design is rooted in the idea that design is functional art. I believe that good design communicates effectively, tells a story, and solves a problem. My aesthetic leans toward clean, minimalistic layouts that use color, typography, and negative space to create visual hierarchy and guide the viewer’s eye. Inspired by mid-century modern design principles, my work balances clarity with creativity, always prioritizing the message over unnecessary ornamentation.
Multidisciplinary Experience
Digital Marketing
At Blue Corona (now Ryno Strategic Solutions), I worked on website redesigns for home service businesses. Leveraging analytics data, my goal was to enhance the user experience and turn client websites into optimized sales tools. This involved everything from wireframing and front-end design to internal marketing efforts like social media graphics, case studies, and e-books.
Food & Hospitality
With RATP Dev USA, a subsidiary of the French public transit conglomerate RATP Dev Group, my focus was on the functional side of design—preparing Request for Proposal (RFP) documents and transforming them into compelling pitch decks for key leaders. I also helped develop RATP4Me, an intranet portal for internal communication, and RATP Academy, a digital onboarding platform designed to streamline training through short videos and quizzes.
Transit & Public Services
With RATP Dev USA, a subsidiary of the French public transit conglomerate RATP Dev Group, my focus was on the functional side of design—preparing Request for Proposal (RFP) documents and transforming them into compelling pitch decks for key leaders. I also helped develop RATP4Me, an intranet portal for internal communication, and RATP Academy, a digital onboarding platform designed to streamline training through short videos and quizzes.
Tattoo & Lifestyle
At Ultimate Tattoo Supply, I crafted visual content that captured the gritty, authentic spirit of the tattoo world. Projects ranged from high-quality product photography and social media graphics to event photography at trade shows, blending brand aesthetics with the unique culture of the industry.