Designed to capture the essence of an authentic street-style "mercado" experience, Chido Taco brings traditional Mexican eatery elements to Raleigh. The branding reflects the hand-drawn signage and artwork commonly found in family-owned taquerias, blending cultural authenticity with a marketable identity tailored to the local audience. Bold typography, vibrant colors, and rustic textures help bridge the gap between tradition and modern appeal, creating a brand that feels both nostalgic and fresh.