
Hi, I’m Edgar!
Crafting Visually Striking & Results-Driven Designs to Elevate Brands.
About Me
I’m a Digital Designer & Branding Specialist dedicated to creating compelling visual identities that build trust and drive engagement. With a focus on web design, UX/UI, and brand strategy, I craft high-performing brand experiences that blend design, SEO, and data-driven marketing.
Experience
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To advance into an Art Director role while continuing to deliver high-level design solutions that elevate brands and create meaningful visual experiences. With expertise in digital design, brand strategy, and UX/UI, I aim to lead creative direction, develop compelling brand identities, and drive impactful marketing campaigns. My goal is to blend strategic thinking with innovative design to help businesses achieve strong, consistent, and results-driven brand presence.
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Flow Sciences, Inc. | Leland, NC
Business Development, Marketing
May 2024 – PresentSpearhead business development initiatives, driving marketing strategies to expand Flow Sciences’ industry presence.
Develop and execute campaigns focused on containment safety solutions, targeting diverse market segments.
Marketing Manager
January 2023 – May 2024Led the development and execution of multi-channel marketing strategies, enhancing brand visibility and lead generation.
Managed digital and print marketing efforts, including website updates, content creation, and social media engagement.
Brand Strategist
March 2022 – January 2023Designed and implemented branding strategies, ensuring consistency across all marketing and sales collateral.
Conducted market research and competitor analysis to refine positioning and messaging for target audiences.
North Carolina's Electric Cooperatives | Raleigh, NC
Digital Media Specialist
July 2021 – March 2022Created and managed digital content, ensuring alignment with organizational goals and brand identity.
Analyzed engagement metrics to optimize online presence and member outreach strategies.
RATP Dev USA | Remote
Marketing & Graphics Coordinator
January 2020 – July 2021Developed and executed branding strategies, increasing lead generation and revenue growth.
Conducted market research and competitive analysis to inform marketing decisions.
Created detailed marketing reports and metrics to measure program success.
United Ink Productions | Fort Mill, SC
Marketing Coordinator
January 2019 – December 2019Managed graphic design projects, including trade show graphics, advertisements, and promotional materials.
Oversaw brand consistency across marketing materials while collaborating with international design teams.
Blue Corona | Charlotte, NC
Digital Designer
April 2015 – January 2019Designed and optimized UX/UI for websites, increasing engagement and lead generation.
Utilized CSS, HTML5, and Adobe Creative Suite to develop user-friendly digital experiences.
Conducted user research and A/B testing to enhance website performance.
Generate Design | Raleigh-Durham, NC
Graphic Design Intern
January 2015 – April 2015Created digital marketing assets and contributed to website maintenance.
Designed logos and branding materials for new product launches.
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Branding & Identity Design
Web Design & UX/UI
Digital & Print Marketing
SEO & Data-Driven Marketing
Social Media Strategy
Multi-Channel Campaigns
Graphic Design & Layout
Product Photography & Videography
Market Research & Competitive Analysis
Business Development & Lead Generation
Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Front-End Design (HTML, CSS, WordPress, etc.)
Content Creation & Storytelling
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The Art Institutes
Bachelor of Fine Arts (B.F.A.) in Graphic Design
2010 – 2014